About us

How do you find a product for you and your cat that suits both of you? And can such a product also look good? That's Hoopo's challenge! Cats are beautiful, smart, and incredibly stubborn. How do you let them be cats while keeping your house tidy? With our products, we prove it's possible. And they're sustainable, too.

The special start of Hoopo

The face behind Hoopo is me, Marcus. I originally worked as an entrepreneur in the wholesale trade. I enjoyed entrepreneurship, but the world of quick deals didn't make me happy. When I became seriously ill, I left that industry. I was inspired to start a company focused on fun and sustainability: Hoopo! Why did I choose cats and cat people?

What I find special about cats is that they're endearing, but not the easiest to care for. Perhaps that's why cat people are so invested in their pets: cats have a mind of their own. If I can make cats and their people happy with my designs, my mission is accomplished. The feedback and tips we receive from cat people are not only valuable, but also very rewarding.

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Our mission

Our focus lies on the moment your cat walks through the house with dusty paws and you empty that brightly colored, musty litter box. But also on toys that break easily and whisker fatigue. That's why Hoopo develops products that:

Match natural cat behavior.

Bringing a smile to your face because they finally match your interior.

Be sustainable and well thought out.

Making it easier for you: less tidying, more cuddling!

We develop our products together with designers, cat behavior specialists and cat nutritionists.

The products must truly work for your cat, while we add a touch of design for you. From an elegant litter box to a smart water fountain: each product is designed with attention to detail. After all, no eye is as sharp as a cat's.

Products that really suit your cat and your interior

Your cat sleeping soundly, playing with you, or enjoying its food: Our products are designed for precisely these moments. We design them in the Netherlands, but cat lovers all over the world know where to find them. With Hoopo, you keep your cat happy and your interior tidy!

Award-winning innovation: Tofu cat litter

Our tofu isn't edible, but it is delicious for cats' paws. Our plant-based cat litter, Tofu, has already won several awards. Here's what makes it so irresistible:

Made from natural waste flows from tofu plants.

Tofu is super absorbent and odor inhibiting.

The filling is 100% organic and compostable.

Cats love tofu and can happily dig in it.

Tofu is an innovation that makes a difference for you and your cat every day: sustainable, organic and extra clean!

Discover Tofu Litter

Why Hoopo?

Our design is beautiful for your cat and your home.

Cat fun, practicality, and style go hand in hand. Here, you won't find flashy prints and overload of plastic, but designs you'll be proud to display in your home.
Your cat can do what it's good at: being a cat.

All Hoopo products are designed to complement natural cat behavior. From drinking height to entry angle: every detail matters for your best friend!
Sustainable products, consciously produced

Good for today, tomorrow and for many years to come: our products are made to last and, where possible, made with recycled or plant-based materials.
A brand with a heart

We don't have mass-produced products and anonymous customer service, but a brand with a face and a mission.
No mass import: Hoopo develops everything itself

And we do it with pleasure. We develop everything ourselves, test extensively, and continue to innovate.