Hoopo wins international award: Cat Litter Brand of the Year 2025
by Merel Kruit/ July 28, 2025

Hoopo wins international award: Cat Litter Brand of the Year 2025

Hoopo® has been named Award-Winning Cat Litter Brand 2025 ! Discover why our tofu cat litter has received international recognition.

We're proud to announce that Hoopo® has been named Award-Winning Cat Litter Brand 2025 at the international LuxLife Pet Products & Services Awards. This wonderful recognition not only makes us proud but also confirms what we and our community have long believed: our Tofu cat litter truly makes a difference.

Why our cat litter is unique

Many cat litters are either unsustainable, inconvenient to use, or scented with odors that cats and their owners prefer to avoid. That's precisely why we decided to do things differently.

Our Hoopo® Tofu cat litter was developed with three core values ​​in mind: sustainable, effective, and cat-friendly. The result is a litter that is completely plant-based, made from food waste, clumps well, naturally neutralizes odors, is gentle on cats' paws, and is also free of perfumes and chemicals.

It makes cleaning easier, your home fresher and your cat happier.

The benefits at a glance

  • 100% plant-based and biodegradable
  • Free from perfume and chemicals
  • Lightweight and dust-free – easy to fill and clean
  • Strong clumping – easy and hygienic scooping
  • Natural odor absorption – no nasty cooking smells in the house
  • Flushable in the toilet – convenient and environmentally friendly

What cat lovers say

Since the introduction, we receive enthusiastic feedback every day from owners who immediately notice the difference:

“My cats don't want anything else – and neither do I.”
“No more smell in the house and no cloud of dust when I fill the bin.”
“It's great that it's so light and can go in the toilet, that really makes a difference.”

Their experiences show what makes our product special: cleaner air, happier cats and less hassle when cleaning.

Why this award matters

The LuxLife Awards are presented annually to brands that excel in quality, innovation, and customer focus. The jury assesses not only the products themselves but also sustainability, design, and impact.

Our Tofu cat litter has been praised for its innovative composition, environmentally friendly production process, clear benefits for owners and cats, and our loyal community of customers and catteries.

For us, this is more than just an award; it's confirmation that we're on the right track with Hoopo®.

Thanks to our community

Without you—our customers, catteries, test panelists, and cat lovers—this wouldn't have been possible. Thanks to your feedback, support, and enthusiasm, we continue to improve and innovate. This award is as much yours as it is ours.

Want to experience for yourself why this product is award-winning?

Curious why our Tofu cat litter is so highly praised? Find out for yourself and let your cat feel the difference, while you enjoy more convenience, freshness, and sustainability.

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